Direct Response Copywriting for an Agency’s Special Mission
Any successful marketing agency also needs an expert word-masher to churn their own marketing and branding machine.
That’s how I helped this Portland-based team bring in more clients.
Below are examples of my laser-direct-to-conversion copywriting for a website expansion.
*Laser-direct-to-conversion: more fun than direct response; no fluff; do NOT stare at, just click CTA.
I wrote these pages to promote the agency’s free downloadable research full of donation-raking tips, precisely curated for curious nonprofit leaders. It got the job done, while giving the audience little excuse to bounce.
You can tap or click for a closer look.
My approach to email marketing is a personal tone. Everything else is an invitation.
I went retro with this newsletter naming concept, connecting an engaged audience with memorable branding in their inboxes.
This concept worked well for sharing weekly content recommendations, messages from company leaders, and philanthropy research freebies.
