I helped launch a new philanthropy platform: Groundswell

It’s an app and enterprise platform for everyday donors and workplace contributors to research, select, and donate to nonprofits all in one place.

For this campaign, I wrote an eighteen-email, automated welcome series (not including all of them, don’t worry) to guide new users on their giving journey.

I also provided content strategy and wrote bi-weekly newsletters, highlighting causes and building engagement.

On mobile? Tap the first email and swipe to view.



Newsletters

On mobile? Tap the first email and swipe to view.


 
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Brand Voice & Writing Guide

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Voice-Over Script