A good copywriter can dig into data to unearth the bigger story.
A large part of a copywriter’s job writing for a nonprofit organization involves using the numbers to tell a story because, after all, proof is in the numbers.
For this piece, I turned dry numbers into impactful stories, while showing Team Rubicon’s donors and partners what their hard-earned bucks accomplished. I painted the scene: military veterans serving again but on a new team, helping people affected by disaster. And I tied it together with letters from the leaders.
Maybe I have an old soul for a millennial, but I still enjoy seeing my copy in print.
