* someone, maybe: How did you help after the storm?
*me: I wrote copy for digital banners and social ads.
* them: Um. Cool.
Disaster response requires, at least, two things: money and action.
I’m proud of my work on these campaigns because the key measurement of success was the ability to help people, and my ads helped us fund extended operations.
(Personal fact: I’m actually a volunteer with Team Rubicon and pretty handy with a chainsaw.)
This particular headline, “Make it your mission, too” worked so well, via social ads with varying design and captions, that it became a brand mainstay in marketing comms to donors.
Target Audience:
Military Veterans as Potential Volunteers
Target Audience:
Potential Donors
Digital ads in their many forms are a copywriter’s bread and butter.
Unexciting but an integral piece of a 360 campaign for any brand that comes to mind.
“Don’t leave us dry” became one of my favorites because it worked on two levels:
Donate so our funds don’t run dry.
TR volunteers respond with the promise of being soaked and nasty (I’ve been there, trust me).