* somebody, maybe: Where were you during the storm?
*me: … Writing copy for digital banners and social ads.
Disaster response requires, at least, two things: money and action. I’m proud of my work on these campaigns because the key measurement of success was the ability to help people, which our team surely did.
This particular headline “make it your mission, too” worked so well, via social ads with varying design and captions, that it became a brand mainstay in marketing comms to donors.
After the success of this campaign headline I wrote for FB/IG ads, it became a staple call to action for donor audiences. (This one was paired with various captions about the storm and what Team Rubicon was doing to help with the damage.)
IG/FB stories ad targeting potential donors
In 2019, a nasty winter storm dumped record-breaking rainfall across the Midwest on top of freezing conditions. Team Rubicon responded across six states.
This banner ad was part of the same campaign but targeting a different audience of potential new volunteer members.
A few ads promoting Team Rubicon’s response in The Bahamas in the aftermath of Hurricane Dorian
It made landfall as a category 5 hurricane, continuing its devastating churn over the islands for nearly two days.
